Dalle pagine di Mashable, il social media consultant Josh Peter condivide (in inglese) una breve ma utile guida su come trasformare la Fan Page di Facebook in un’efficiente sala stampa online.
Facebook Fan Pages are perfectly suited for use as company newsrooms because they have a low barrier of entry, high visibility, numerous customization and automation options, and can be put together in an afternoon. A Fan Page can be more engaging and informative than most newsrooms out there, or it can act as an information portal that redirects customers to other, more engaging product Fan Pages.
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Mi sembra un po’ riduttivo come approccio… Piuttosto la fan page di Facebook è un buon microblog aziendale.